Best Toy Deals for Summer 2025
Published on April 10, 2025 • 7 min read
Summer is the perfect time to find great deals on toys
Why Summer is a Great Time for Toy Shopping
Summer brings more than just sunshine and vacations—it's also one of the best seasons for finding amazing deals on toys. Retailers often discount inventory to make room for upcoming holiday merchandise, and many brands release special summer-themed collections at competitive prices.
This year's summer toy sales are particularly impressive, with discounts ranging from 20-50% on popular brands and must-have items. Whether you're shopping for birthday gifts, stocking up early for the holidays, or simply treating the kids to something special, now is the time to take advantage of these limited-time offers.
Watch our video overview of this summer's best toy deals
Top Retailers for Summer Toy Deals
While you can find toy discounts at many stores during summer, certain retailers consistently offer the best combination of selection, price, and availability. Here are our top picks for summer 2025:
Online Retailers
- Amazon Prime Day - Mark your calendar for July 12-13, with toy discounts up to 40%
- Target Circle Week - Early June brings BOGO deals on select outdoor toys
- Walmart Summer Savings - Rolling discounts throughout summer with new deals each week
- ibuytoys Price Tracker - Use our site to monitor price drops across all major retailers
Brick & Mortar Stores
- Toy Mega Stores - Look for their "Summer Splash" event with in-store only deals
- Warehouse Clubs - Special summer toy bundles at Costco and Sam's Club
- Discount Chains - TJ Maxx and Marshall's often receive brand-name toy shipments in June
- Local Toy Shops - Many offer "Christmas in July" promotions with significant savings
Hottest Toy Deals by Category
We've researched hundreds of current and upcoming sales to bring you the best deals in each major toy category. These recommendations combine significant discounts with high-quality toys that kids actually want.
Outdoor & Water Toys (30-50% Off)
Summer is peak season for outdoor play, but retailers are still competing fiercely on price. Look for massive discounts on water tables, sprinklers, and inflatable pools in early June before the peak heat hits.
Top Deal: The Super Splash Water Park playset is currently 45% off at most major retailers, bringing it down from $129.99 to just $71.49—its lowest price ever.
Browse all outdoor toy deals →